Organization OKRs

Company-level objectives and key results that guide strategic direction during a wave.

Last updated May 23, 2026

Organization OKRs (Objectives and Key Results) are the strategic goals set at the wave level. They define what the entire organization is trying to achieve during the planning cycle.

What Are Organization OKRs?

Organization OKRs answer the question: "What does our company need to accomplish this quarter?" They provide direction for all teams and create alignment across the organization.

Each organization objective includes:

Component	Purpose
Title	Clear statement of what you're trying to achieve
Description	Context about why this matters
Objective Type	Roofshot or Moonshot classification
Key Results	Measurable outcomes that define success

Objective Types

Roofshots

Roofshots are achievable stretch goals - ambitious but realistic targets you're confident you can hit.

Characteristics:

80% or higher confidence of achievement
Based on proven capabilities
Stretches the organization without being unrealistic
Most objectives should be roofshots

Example:

Increase customer retention from 85% to 90%

Moonshots

Moonshots are ambitious goals that push boundaries. They represent transformational change.

Characteristics:

50% or lower confidence of achievement
Requires innovation or breakthrough thinking
Failure still produces valuable progress
Limit to 1-2 per wave

Example:

Launch in three new international markets

A healthy wave has mostly roofshots with 1-2 moonshots to drive innovation.

Key Results

Key results are the measurable outcomes that define whether an objective is achieved.

Structure

Each key result includes:

Field	Purpose
Title	What you're measuring
Baseline Value	Where you're starting from
Target Value	Where you want to end up
Current Value	Where you are now
Unit Type	How progress is measured

Unit Types

Key results support various measurement types:

Number - Raw counts (users, features, deals)
Percentage - Rates and ratios
Currency - Revenue, cost savings
Time - Duration metrics
Boolean - Yes/no completion

Progress Calculation

Progress is calculated automatically:

Progress = ((Current - Baseline) / (Target - Baseline)) x 100

For descending metrics (where lower is better):

Progress = ((Baseline - Current) / (Baseline - Target)) x 100

Creating Organization Objectives

Who Can Create

Only organization administrators can create and edit organization objectives. This ensures strategic alignment and prevents scope creep.

When to Create

Organization objectives are created during the draft phase of a wave. Once the wave becomes active, objectives are locked.

Best Practices

Good objectives are:

Specific about what will change
Measurable through key results
Time-bound within the wave
Aligned to company strategy

Avoid:

"Improve the product" - Too vague
"Ship 50 features" - Output, not outcome
"Make customers happy" - Not measurable

Better:

"Reduce customer churn from 5% to 3%"
"Increase NPS from 45 to 60"
"Launch mobile app with 10,000 monthly active users"

How Teams Align

Organization objectives create a framework for team alignment:

Organization sets 2-5 strategic objectives
Teams choose which objective to support
Teams create their own objectives aligned to the organization objective
Teams explain their alignment rationale

This is a pull model - teams choose their alignment rather than having it assigned. This creates ownership and ensures teams work on what they believe matters.